Kingsley Associates has just released our stats on apartment resident perceptions for Q2 2011. Among the interesting items in the slides linked below:

• Overall resident satisfaction appears to have peaked in Q3 2010; about 1.5% fewer residents report their satisfaction as “good” or “excellent” for the four quarters ending in Q1 2011
• Similarly, likelihood of renewal is down 2.8% from its recent high in Q2 of 2010
• In Q3 2009, 51.0% of residents had lived in their apartment for a year or more; that number climbed as high as 54.5% in Q3 of 2010, but has now declined to 52.7%

For more detail and additional insights, click the image below to download our Q1 2011 Multifamily Trends.

Tags: multifamily, real estate industry trends, resident surveys

The May issue of the National Apartment Association (NAA)’s UNITS magazine is now available, and Kingsley Associates is proud to be well represented in its pages:

• In the feature article “Selling the Lifestyle,” Kingsley’s Phil Mobley zeros in on how industry players like AMLI Residential, AvalonBay Communities, Gables Residential and UDR are using their brands to build resident loyalty among the mobile, online generation.
• Then, within “Go Ahead, Check Our Ratings,” a sidebar references Kingsley’s research on the validity of online apartment rating services.
• Finally, the issue contains a formal announcement of the 2011 NMHC 50, conducted by Kingsley Associates in partnership with the National Multi Housing Council.

In the coming weeks, be on the lookout for more multifamily industry trends from Kingsley Associates, including some nuggets of wisdom from our own research and a report from John Falco’s session at the 2011 NAA Education Conference & Exposition.

Tags: apartmentratings.com, John Falco, multifamily, National Apartment Association, NMHC, Phil Mobley, real estate industry trends, resident satisfaction, resident surveys, UNITS Magazine